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Madden Value Creation Center at Florida Atlantic University

Short video from the Certificate for Value Creation online course

FOUNDATIONAL IDEAS

My new autobiography, My Value Creation Journey, describes how my research career produced ten ideas that deserve consideration as a foundation for business education. Click here for ten short videos. Click here for a book review.

VALUE CREATION PRINCIPLES

My book, Value Creation Principles: The Pragmatic Theory of the Firm Begins with Purpose and Ends with Sustainable Capitalism, is available on Amazon.

ENDORSEMENT FOR THE PRAGMATIC THEORY OF THE FIRM

FREE TO CHOOSE MEDICINE

Free to Choose Medicine would enable patients, advised by their doctors, to make informed decisions on the use of not-yet-approved drugs that have passed safety trials and one or more efficacy trials. An early version of my book, Free To Choose Medicine: Better Drugs Sooner at Lower Cost, was instrumental in Japan’s 2014 implementation of FTCM for regenerative medicine treatments.

KNOWLEDGE BUILDING

Repetitive Insights for Six Critical Managerial Tasks? Click here

 

 

Bartley J. Madden

   
   
 

 

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