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Madden Value Creation Center at Florida Atlantic University

INVESTING AS OWNERS

Sept 2025 Ambachtsheer Letter

FOUNDATIONAL IDEAS

My new autobiography, My Value Creation Journey, describes how my research career produced ten ideas that deserve consideration as a foundation for business education. Click here for ten short videos. Click here for a book review.

VALUE CREATION PRINCIPLES

My book, Value Creation Principles: The Pragmatic Theory of the Firm Begins with Purpose and Ends with Sustainable Capitalism, is available on Amazon.

NEW BOOK

Value Creations Insights: A Foundational Understanding of How Firms Build Knowledge and Create Value is available at Amplify Publishing and Amazon January 2026.

FREE TO CHOOSE MEDICINE

Free to Choose Medicine would enable patients, advised by their doctors, to make informed decisions on the use of not-yet-approved drugs that have passed safety trials and one or more efficacy trials. An early version of my book, Free To Choose Medicine: Better Drugs Sooner at Lower Cost, was instrumental in Japan’s 2014 implementation of FTCM for regenerative medicine treatments.

  

Bartley J. Madden